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As a way to emphasize the advanced technology and vivid designs of their new product line, Bayer used SYMA’s Augmented Reality Display: by holding and turning specially designed brochures near a digital screen, visitors could visualize the new products in full 3D on a large PDP screen, zoom in/out, or turn the products 360º. The Augmented Reality solution led visitors to notice the innovation of Bayer's new product designs in a clear and attractive way, while adding a high-tech touch to Bayer brand communication.
