Two novelty factors got the attention of guests and the media: by waving their hands in the air near a screen, guests could turn the pages of Ballon Bleu's Digital Comic Book, showcasing stories inspired by the new watch and illustrated by top cartoon artists. Another favorite attraction was the Mobile Photo System, which allowed guests to have their photos taken against one of four custom Ballon Bleu backgrounds, printed instantly, and also sent via Bluetooth to their mobile phones. SYMA Innovation and GL Events collaborated on the technology solutions, which are also on display at the new Syma Innovation showroom in Hongqiao.