Your audience will be connected to your brand using the most common communication tool available today: the cell phone.
Users make a simple local call and use their own phones as joysticks to play a multiplayer game and interactive apps on any screen or projected surface.
For the Brazil Pavilion at Shanghai World Expo 2010, SYMA created a Football game, where 3 users could play at the same time and score goals for the Brazil Soccer Team. The Game was displayed on a giant LED screen located on the façade of the pavilion. It was a big attraction not only for the Pavilion visitors waiting in line, but also for the general public of the Expo.
Creates buzz or entertain people – perfect for either queuing areas or high traffic places.
Makes your brand stand out from its competitors as your audience sees the screen from distance and will be instigated by it.
Brings your audience community together and engages them to come over, again and again...
Use of a giant screen to display the content.
Hardware: computer, customized mobile control device, SIM cards and giant screen.