2010 World Expo

The World Expo is a large-scale, global, and non-commercial exhibition which aims to promote the exchange of ideas and development of the world economy, culture, science and technology. It is a unique opportunity allowing its participants – countries, cities or organizations participating with a pavilion – to promote themselves and improve their international relations. With 150 years of history, the World Expo is a mega-event comparable to the Olympic Games in size, importance, international projection and legacy for its host-city.

The World Expo 2010, held in Shanghai, was the largest in history with 5.28 square km in size, 240 participants and 73 million visitors over a 6–month period. Under the theme "Better City, Better Life", it was a great platform to demonstrate to both Chinese citizens and foreign nations the enormous progress of China's urban development in the heart of the nation's business hub of Shanghai and the economic rise of China in the 21st century.

For its well-established and exceptional track record in China, SYMA was appointed as an Official Designated Supplier and Official Recommended Supplier providing a wide range of services. In total, SYMA was responsible for projects in 16 pavilions: Hong Kong, Brazil, Monaco, Liverpool, the Swiss Cities Basel/Geneva/Zurich, Hamburg, Freiburg, Vanke Corporate Pavilion, Dusseldorf, Costa Rica, Uruguay, Central and South America Pavilion Public Areas, Rwanda, Zimbabwe, Burundi and The Gambia.

With such a big role to play in the World Expo 2010, SYMA's dedication and quality services were a major contribution to the success of the whole event.

SYMA was appointed as a turnkey provider for 4 country pavilions within the Africa Joint Pavilion in the World Expo 2010: Burundi, Rwanda, The Gambia and Zimbabwe.

SYMA was entrusted with the responsibilities of project management, design, construction, operation and dismantling of the pavilions.

The Brazilian Ministry of Development, Industry and Foreign Trade and APEX- the Brazilian Export Promotion Agency - chose SYMA as the General Contractor for the Brazil Pavilion at Shanghai World Expo 2010.

Brazil Pavilion trusted SYMA not only as a reliable partner to deliver a turnkey project - including services like interior design, construction, AV and IT engineering, interactive installations, security systems and maintenance - but also as a link between the Brazilian and Chinese cultures. Leveraging on SYMA's 20 years of experience in the Chinese market and international business know-how, SYMA served serving as an interface for the Brazil Pavilion parties with the Expo Bureau and the Chinese Government.

The World Expo 2010 sponsored the construction of joint pavilions in order to attract bigger number countries to participate in the event. The Central and South America Pavilion consisted of stands from 11 countries: Bolivia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, the Dominican Republic and Uruguay.

SYMA was responsible for the interior design and construction of the common areas of the pavilion and played a major role in the communication between the Expo Bureau's different representatives and several suppliers responsible for building the pavilion.

Mixing old industrial building heritage with contemporary environmental friendly renovation, the city of Dusseldorf transformed itself for the better. Under the theme "Business meets Lifestyle: Livable City and Sustainable Development in Düsseldorf", this Case Pavilion introduced its recent sustainable urban development through cultural, social and ecological aspects.

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