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AUTO CHINA 2014, Beijing - Automobile showdown

China is the boom market of the automotive industry. This fact was once again demonstrated at this year’s Auto China show in Beijing, where more than 2,000 exhibitors from 14 countries were represented, including SGM, which used the opportunity to showcase the latest Buick and Chevrolet models to their relevant target groups.

With an exhibition area of 3,000m2 and the creative design, SGM succeeded in drawing the attention of visitors to its latest technologies and models. Chevrolet aimed at a young, sporty audience, while Buick concentrated on the mid-range sector. The kinetics of the live moving and rotated wings underlined the dynamic architecture, the idea for which came from the unique shape of the chrome bars of the BUICK radiator grille. The design was launched at AUTO SHANGHAI 2013 and has been adapted for all following trade shows. Chevrolet, too, employed symbolism and used the bowtie from its logo for the ceiling design as a sign of energy and vitality.

In contrast to AUTO SHANGHAI 2013, SGM this time used Alcantara leather-similar to the Buick interior-for the walls of the VIP Lounge. Chevrolet chose new high-end wall graphics for the meeting rooms and the walls on the second storey.

It took only one week of SYMA-ASIA to assemble this complex stand with high quality, which left a deep impression on everyone.

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