Wednesday, 18 November 2015 07:00

Mobile World Congress 2015, Barcelona - Futuristic Brand Image

With its slogan “The Edge of Innovation” the Mobile World Congress 2015 in Barcelona documented the state-of-the-art in the mobile branch. Here HUAWEI launched a whole array of new products. On top of a smartwatch and fitness trackers, the company also introduced a new phablet.

The Chinese company used the Mobile World Congress as opportunity to spark a fireworks display of new products. In addition to new fitness wristbands, the CE and network specialist also introduced its first (remarkably chic) smartwatch and a new 7 inch phablet. With that HUAWEI intends to build a comprehensive “health and lifestyle ecosystem”. To that effect the company is also open to products from third party suppliers. To supplement its fitness products, HUAWEI also presented new Bluetooth headsets. Named Talkband N1, the models are water, sweat and dust resistant. With a prototype called “MirrorSys”, HUAWEI director Richard Yu informed visitors about another trend: a system for “full field communication”. It is said to match human visual and acoustic perception, allowing digital communication in realtime.

At this year’s MWC, HUAWEI had one of the largest stands again, covering 4000m². SYMA-ASIA realized the concept on a total area of 3800 m² in a harmonious combination of technology and Spanish lifestyle.

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