AUDI TT LAUNCH EVENT

Asia captivated by Audi’s sporty featuresAsia captivated by Audi’s sporty features

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Sporty models built by Audi caused a sensation in China as elsewhere, with the car maker’s TT segment under the gaze of countless interested onlookers during three days in Beijing. The presentation by the FAW-Volkswagen joint venture compromised nothing to offer a mesmerizing and all-embracing showcase of Audi TT models in an event space of around 5000㎡. The benefits offered by SYMA’s event and stand construction expertise shone through, mirroring the elegance, dynamism and visual appeal of the occasion.

Uncompromising execution

For Audi, the driving experience is the thing. To demonstrate this, an ingenious racetrack was constructed within the exhibition, 300 meters in length and describing a full 360-degree circle. The 2015 Audi TT models were driven around the circuit, circling exhibition visitors at speeds of up to 60 km/h. this placed a lot of strain on the resin surface of the light-gray track created specifically for the event. Here SYMA-Asia collaborated with a German Audi engineer to provide an excellent solution.For Audi, the driving experience is the thing. To demonstrate this, an ingenious racetrack was constructed within the exhibition, 300 meters in length and describing a full 360-degree circle. The 2015 Audi TT models were driven around the circuit, circling exhibition visitors at speeds of up to 60 km/h. this placed a lot of strain on the resin surface of the light-gray track created specifically for the event. Here SYMA-Asia collaborated with a German Audi engineer to provide an excellent solution.

Video, graphics, light show and moving vehicles provided a thrilling and exclusive experience.

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SYMA excelled with high-quality materials, unsurpassed workmanship and loving attention to detail.

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Power and beauty

The interior architecture was a statement of modern design, entirely in concert with the latest Audi TT models. Perceptibly inspired by Audi’s motor-racing heritage, the overall ambience was a perfect combination of power and beauty. The white reception area was generously imbued with the visual elegance of art; every detail exuded dynamism. Meanwhile, on the external walls, mirror-like stainless steel provided fascinating light reflections- and an atmosphere straight from science fiction.

Audi has been active in China since 1988 and has led the country’s premium segment since then. AUDI AG is represented in china by a joint venture and a subsidiary. Audi China was founded in Beijing in 2009 as a wholly-owned subsidiary of AUDI AG. The company employs a workforce of around 600 and coordinates the business partnership between AUDI AG, the FAW Group and the FAW- Volkswagen joint venture.Audi has been active in China since 1988 and has led the country’s premium segment since then. AUDI AG is represented in china by a joint venture and a subsidiary. Audi China was founded in Beijing in 2009 as a wholly-owned subsidiary of AUDI AG. The company employs a workforce of around 600 and coordinates the business partnership between AUDI AG, the FAW Group and the FAW- Volkswagen joint venture.

Swirling galaxies

The Audi launch experience was enhanced by a display of swirling galaxies. Working with professional partners, SYMA was actively involved in creating the reception area and the lettering elements and- in the installation of the Audi pillar- a work of art created by a professional sculptor.

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