In addition to its samrtphone segment, Chinese company Huawei is extremely keen to promote its network equipment business. Huawei provided impressive proof of this and much more at the MBB Forum 2015. The company’s slogan, “Road to MBB 2020”, was a clear and self-confident statement of the firm’s intentions for the future. The forum also gave SYMA an opportunity to really show off its credentials.In addition to its samrtphone segment, Chinese company Huawei is extremely keen to promote its network equipment business. Huawei provided impressive proof of this and much more at the MBB Forum 2015. The company’s slogan, “Road to MBB 2020”, was a clear and self-confident statement of the firm’s intentions for the future. The forum also gave SYMA an opportunity to really show off its credentials.

A stunning presentation

SYMA-Asia provided an exclusive transportation service for exhibits, thus demonstrating how such a supplier can benefit from having an expert local partner. Inside the forum the overall look was so stunning it was almost impossible to resist. Defined by dynamic shapes and brilliant colors, the entire design concept was geared to technology, collaboration and open innovation.

Crossover platform

The MBB Forum was not aimed exclusively at operators and manufacturers. Rather, the platform was specifically designed to appeal to Huawei’s crossover business partners throughout the industry. With this in mind, a variety of styles and elements were used. All in all, the concept comprised a collection of different insights, visualizations, automotive elements, drones, robots and other forms of technology. Barrisol light boxes were employed to divide the space into various functional areas. The “Road to MBB 2020” slogan was a common theme across the entire forum, serving to inspire not only potential high-tech buyers but also an enormous number of interested visitors.