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Microsoft Windows 8 launch, Shanghai

Magic moments

Microsoft announced the global launch of Windows 8 with an impressive event in Shanghai at which the audience were able to try out 50 machines, including Microsoft Surface.

Microsoft celebrated the great event in the historic 1933 Old Square in Shanghai. Originally constructed in the 1930s as a slaughterhouse, the building now houses artists, students and business people. To celebrate the launch of WIN8, the designers from PINNACLE EXHIBITS created a modern design concept in harmony with the historic character of the building. The design focused on providing an elegant atmosphere and special lighting effects and deliberately avoided the use of unusual structural elements. The glass floor of the launch auditorium, which was covered with matt film, was illuminated from the third floor by a stunning lighting display. A large projection wall with giant screens and a simple stage design formed the magical centre. A total 100 erectors, 2 crew managers and 3 project managers from SYMA-ASIA were involved in this last-minute project. In fact, the approved plans were only received 3 days before handover. The client (RANDO PRODCUTIONS) was suitably impressed by all the additional on-site services of the SYMA team and the entire project was realised in less than one month. Another station Dubai hosted the same event, realized by the local SYMA partner.

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