The four-day MWC in Barcelona is considered as the most important meeting place of the mobile communications branch. It draws around 60,000 visitors from the branch to the Catalan metropolis every year. More than 1,000 companies showed off their products again this year at the exhibition grounds in Barcelona. Aside from smartphones and cell phones which are traditionally the centre of attention, tablet computers shifted more into focus, too. HUAWEI presented its first smart phone, and its first tablet PC with quad-core processor, and also intends to capture the German market with these. Because of the suddenness and intensity of the production, SYMA-ASIA oriented themselves on last year's stand design. Above the entrance portal of the enormous pavilion an oversize LED wall with alternating key visuals established a celestial sphere-like atmosphere, which was repeated on the ceiling indoors. The dynamic ergonomics in the multi-storey pavilion were very successful in authentically conveying the high-end flow of communication typical of HUAWEI. This was echoed in the design of the 255㎡ stand, accentuated by striking blue ceiling and floor design, with futuristic projections. The outside area, with seating arrangements and rows of tents on stands, offered itself as alternative for meetings outside in the great weather. The local partner in the well-coordinated SYMA network, Difer Event Crafting, provided excellent support to SYMA ASIA in the overall project, in the form of LED and touch screens among others.

All in all it was a top notch event, with a first class setup suitable for receiving high ranking guests.