China is regarded as the fashion market of the future: Expressed in numbers, sales in the area of fashion will triple in the next ten years to 142 billion euros. On the occasion of the 20th edition of the fashion exhibition in Beijing, more than 1,000 exhibitors gathered from 19 countries and regions, which was the most international participation there has ever been. The German pavilion at CHIC 2012 was conducted by Messe Düsseldorf. To realize the presentations, including the 4.5mH wooden panels, SYMA spent only two and a half days, which was only possible thanks to the detailed preparations. In its elegant interior German fashion designers showed off their high fashion brand to a large Chinese public. Every day there were 3,000 to 5,000 visitors.