Every year the Chinese market for medical technology shows strong growth. CHINA HOSPEQ is an ideal platform to tap into international markets, and develop new business relationships. SYMA-BEIJING realized for SIEMENS an open, linear overall stand, characterized by a pleasantly bright and transparent atmosphrer.The efficient use of the stand meant that there was a generous amount of space for guests to look around. An ingenious slat ceiling, combined with the professional SYMA lighting equipment, brilliantly emphasized the high tech innovations of SIEMENS. The entire presentation was competed consistently in their corporate design, and had a memorable appearance. A large LED screen and illuminated logos on all sides attracted the attention of visitors even a distance.