With roughly 28% of total sales, China is the most important land for the Volkswagen Group, where every third passenger vehicle sold is a VW, and every fourth is an Audi. But for the other parts of the concern, China is also becoming more and more important too. Skoda, Bentley, Lamborghini, Bugatti, Porsche and finally Seat were introduced. Imports from Europe are intended to stimulate manufacturing in Spain. By customer request, SYMA-ASIA created a spectacular dinner show for the launch, with catwalk as entertainment program. The black interior dominated on one hand, contrasting with the intensive colors of the lighting and the enormous LED screens. During the gala dinner, the guests' attention was fixed on the silhouette of the new SEAT model, set against a backdrop of an impressive light show. The speed and intensity of the event setup was a hot topic of conversation, and a strong promoter of the brand.