Two novelty factors got the attention of guests and the media: by waving their hands in the air near an LCD screen, guests could turn the pages of Ballon Bleu's Digital Comic Book, showcasing stories inspired by the new watch and illustrated by top cartoon artists. Another favorite attraction was the Mobile Photo System, which allowed guests to have their photos taken against custom Ballon Bleu backgrounds, printed instantly, and also sent via Bluetooth to their mobile phones.

SYMA Innovation and GL Events collaborated on the technology solutions, which are also on display at the SYMA Innovation Interactive Showroom in Hongqiao (please contact Susie Zhang for scheduling a showroom visit - susie.zhang@syma.com.cn).