The 6-day 2009 Frankfurt Book Fair ended successfully on October 18 at the Frankfurt Exhibition Center.
It is the first time that China participated in this Book Fair as a guest of honor and has established a theme hall to display the Chinese culture. The theme hall was set in an Oriental atmosphere, showcasing the ancient Chinese art of printing and writing with movable type printing, books, and ink drop concepts.
Coca-Cola has been an Official Partner of the Olympic Games since 1928. As the main global sponsor of the 2008 Olympics in Beijing, the company provided visitors with a prime sample of its formidable marketing savoir-faire. The Olympic Shuang Zone, Coca-Cola's Olympic hub, was the company's largest-ever customer activation effort. SYMA Asia gave shape to two of the main attractions: the WE8 Interactive Booth and the Olympic Crowd Games.