From 2005 to 2006, SYMA developed and implemented interior design and decoration for over 30 Philips flagship stores in several cities around China. As a major global brand for home appliances, Philips emphasizes high technology and quality in their whole product line, as well as in retail outlets. SYMA applied silver panels with blue lighting to decorate all Philips flagship shops, in a clean and effective design matching the silver finishing of their products and blue brand image. This standard decoration was applied to over 30 shops, successfully expressing a clear and strong brand image to consumers.